Manchester United, in sandWatch on Instagram
Brands book the craft. We run the rest.
FallingIn Media represents performance artists whose work can’t be faked: sand poured by hand, sugar spun into logos, live art for national events. You get one brief, one contact, and a piece filmed in a single take and posted on your own channel.
Published by McLaren F1, Manchester United, Olympics × LA28, US Open, Pokémon, NFL × Prime Video, Aston Martin, Netflix, PayPal, Foot Locker × adidas, ColourPop, e.l.f. Cosmetics, Swatch, Tsingtao
Sand art
FallingInSand
A former engineer, a tray of sand, one take. Every piece is poured by hand and filmed without cuts, then published as a collab post on the brand’s own account, from F1 liveries to Champions League crests.
- 100M+views on brand channels
- 80+brand moments delivered
- 70+brands, from F1 to the Olympics
Recent brand work
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Manchester United, 9.3M views
US Open, 8M views
A Sunday-morning US OpenWatch on Instagram
McLaren F1, 2M views
Grain by grain, the camo liveryWatch on Instagram
Pokémon, 1M views
Sandshrew arrives in Pokémon SleepWatch on Instagram
Spun-sugar sculpture
Cotton Candy Guy
Ten years at the machine and the largest audience on the roster. Flowers, characters and logos spun from sugar in one continuous pull. Beauty, fashion and sneaker brands book him for launches people stop to watch.
- 7.7MYouTube subscribers, 6.3B views
- 3.3MTikTok followers, 93M likes
- 1MInstagram followers
Recent brand work
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Foot Locker × adidas
Foot Locker × adidasWatch on Instagram
ColourPop
ColourPopWatch on Instagram
e.l.f. Cosmetics
e.l.f. CosmeticsWatch on Instagram
Swatch
SwatchWatch on Instagram
Live sand-art performance
Lynn Sun
Grand champion of the 3rd Longwen Cup national sand-art competition (2018) and Vice Chairwoman of the Shandong Sand Art Association. She performs live for government ceremonies and commercial mega-events, where every stroke is irreversible, with a perfect on-stage record and a 48-hour rush option.
- 200+outlets on a single piece, including CCTV
- 10M+views on the public-safety film “Child, Don’t Make Mom Cry”
- 48hfastest brief-to-delivery
Recent brand work
Highlights from the full films
Nokia
Decathlon × FSG
Lovol
Yipin Dairy
CarTech
Landmark performances
Videos available on request
70th National Day
Me and My MotherlandCarried by 200+ media outletsAsk for the video
2019, ground sand art
Long Live the MotherlandLed a 300-person teamAsk for the video
Tsingtao Beer
Centenary pieceDelivered in 48 hoursAsk for the video
National centenary event
Immortal OdeFeatured on Bilibili and DouyinAsk for the video
Where Are We Going, Dad?
Opening sand art for the showPrime-time variety seriesAsk for the video
From brief to feed in about three weeks.
Brief
A short call on the moment, the audience and the date it has to land. We suggest the artist and the format.
Day 1Sketch approval
A storyboard of the reveal. Your team and your licensors sign off before any material moves.
Days 2 to 3Made in one take
Poured, spun or performed and filmed in a single take, vertical and square. Live at your venue if you want it.
Days 5 to 7, or 48 hours on rushDelivered and posted
Final files to your team and a co-authored post timed to your launch, so it lives on both accounts.
Week 3
“A work of art.”
Manchester City, on Instagram
“Hang it in the Louvre.”
WTA, on Instagram
“What is this sand sorcery?”
John Deere, on Instagram
Ways to work with us
Announcement reveal
One piece, one reveal, built to stop the scroll on the day it matters.
Launch series
Three to five pieces that carry a launch from first tease to release day.
Live activation
An artist performing at your venue, filmed for your channels the same night.
Multi-artist campaign
Two crafts on one brief: the same logo in sand and in sugar, cut for different markets.
Tell us about your moment.
We reply within two business days with a suggested artist, format and price range. Now booking Q1 2027, with limited slots each month.
Prefer email? [email protected]
An artist with a rare craft? Apply to join the roster.